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Monday, March 26, 2007

Viral Spoof Ad Department: First Hillary, Now Apple And PC

CINCINNATI (TDB) -- By now everybody -- even the Neanderthals -- knows about the "1984" viral anti-Hillary spoof ad. But there are other clever culture-jacking commercials that have nothing to do with politics. Gaze HERE, HERE and HERE at the young lady who puts the boys in their place. No way is she being left behind on the wrong side of the digital divide. Terrific guerilla marketing by Novell.

Such knockoffs probably owe a lot to Ralph Nader, who as the Green Party's presidential candidate in 2000 broadcast an early, pre-YouTUBE spoof ad and refused to buckle when MasterCard served a cease-and-desist notice. Nader said taking popular commercials and turning them into satirical props was an exercise in free speech. He lost the election -- and may have also cost Al Gore the presidency that year -- but he won his legal point.

And now, thanks to Ralph, politics and advertising will never be the same.

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