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Monday, July 23, 2007

Ohio Newspapers: Another Is Born As The Cincy Post Prepares To Croak

CINCINNATI (TDB) -- Defying conventional wisdom about the prospects of the publishing industry, a new newspaper has begun publishing in Ohio.

The Norwood Times started up less than a week after the Cincinnati Post's parent, media giant E.W. Scripps Co., said it would close the afternoon metro daily on Dec. 31. Scripps is headquartered in Cincinnati, where the $2.5 billion a year company started life as a 19th century entrepreneurial enterprise. But it has apparently lost the genes that gave it a flair for risk-taking and publishing. It says that it would be unwise to switch the Post from print entirely to the Internet, which would be a bold move, a digital age experiment that could completely unleash conventional journalism from its conventional way of doing business.

Citizens for a Better Norwood, which is based in the small Cincinnati suburb that is landlocked and surrounded by the Queen City, has gotten a copy of the new independent newspaper and reports:

"This is a 12-page publication full of ads, both large and small, placed by mostly local businesses. Many have discount coupons. Sadly, one ad announces the owners of Bogle Jewelers are retiring and selling all merchandise at 25% off. There are also interesting bios about several of the business owners. From the looks of it, Mr. Hooks' advertising sales have gotten off to an excellent start."

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