CINCINNATI (TDB) -- P&G is a Fortune 100 company. It is Cincinnati's most important corporate citizen, the city's signature multinational that's been around for more than 170 years. The twin towers of the downtown headquarters are a landmark. Yet Hamilton County GOP Chairman Alex Triantafilou doesn't seem to know how to correctly spell Procter & Gamble. He gets it wrong three times in three straight sentences on his blog:
"Proctor and Gamble knows that Tide has a strong brand presence and that consumers recognize Tide as a high quality product. (We might say Tide has high name ID!)What if Proctor and Gamble puts out a new product without the "name ID" of Tide? What helps Proctor and Gamble establish its new brand worldwide? Advertising, of course. Advertising is a key element to capitalism and we see it everywhere. Think of Times Square or even the streets of Tokyo with paid advertising on every free inch of every facade."
It's Procter, from William Procter, who co-founded the company in 1837. Triantafilou may want to go back and scrub the erroneous spelling. (He can use Tide, or Mr. Clean.) But that's how it appeared -- "Proctor" -- when The Daily Bellwether checked tonight. By the way, Procter, who is buried in Cincinnati's Spring Grove Cemetery, was a Republican, according to some biographical sources.