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Friday, October 08, 2010

U.S. Air Force Launches Its New Official Motto: 'Aim High . . . Fly, Fight, Win'

CINCINNATI (TDB) -- Some Air Force people are at a loss for words today.  They seem to think the money spoent on the new motto was a waste of precious tax dollars.  Air Force Chief of Staff Gen. Norton Schwartz sees things differently.  He says the new motto is a statement of pride in service.  Others think it falls far short of the Marine Corps' revered motto, Semper Fi.  Schwartz said:  "Airmen indicated 'Aim High' and the response 'Fly-Fight-Win' as indicative of their enduring commitment to do just that in defense of our nation."

On the comments section of, the service's official online portal, there was this observation:

"0/8/2010 9:55:37 AM ET
Seriously Billy Mitchell just threw up . I can think of 100 other things these 250 people could have done with their time. Well done USAF. Here is a another motto INITIATIVE AGGRESSION AIR DISCIPLINE."

You can read the official announcement about the adoption of the new U.S. Air Force motto along with all the comments here on the Air Force website. Most of the comments seem to be critical.


  1. How much money did they spend to get that?

  2. They should put the money into bombs to kill terrorists. Bomb Osama bin Laden -- Bomb Osama, that would be a fine USAF slogan.