|Dusseldorf Firm Hired By Cincy Chamber|
"brand newNews from our international network – the IPREX Show Reel. Please have a lookThe Cincinnati Chamber enables prospects to approach early stage relocation plans by a mobile platform - with an app created by m/e.
New client, new challenges: m/e leads branding and communication of Clean Mobile, a manufacturer of electrical drives for bikes.
m/e develops a brand positioning for Altro, a specialist in floorings and wall claddings, followed by a range of communications measures.
More service, available anywhere at anytime: m/e has developed iPhone and iPad apps for lab and analytical instrumentation specialist Shimadzu."
There is more showing the chamber has offshored work. Its 2009 tax return discloses that mE Brand Communication GMBH was paid $119,233 that year for "professional services."
The German company was one of four outside contractors that received more than $100,000 from the Cincinnati Chamber; the other three were local. Meanwhile, the chamber has been busy touting this region as a marketing hub that includes worldclass expertise in branding. There is supposed to be plenty of homegrown talent here on the banks of the Ohio River. Ohio's economic development department has given the chamber $250,000 to promote Cincinnati as a branding capital. In fact, the Chamber says one purpose of the effort is to "brand the city globally as the leading center for consumer insight, intelligence, innovation and marketing expertise, including coining a brand name and creating supporting materials." Apparently, it takes help from Europe for Cincinnati to leverage its reputation as a "leading center." Here's what the chamber has to say about the Ohio Department of Development's grant:
What does this mean? The Hub designation, which comes with a $250,000 grant, allows Cincinnati USA to leverage its considerable assets in consumer marketing. It will further strengthen the existing industry cluster, enable attraction and creation of new businesses, attract and retain creative and highly-skilled talent, build our international reputation as the leading center for consumer marketing, and drive economic growth.
Brand the city globally as the leading center for consumer insight, intelligence, innovation and marketing expertise, including coining a brand name and creating supporting materials.
With about 590,000 residents, Dusseldorf is the center of Germany's advertising and fashion industries, along with more than a dozen internet service providers. Wikipedia has good information about Dusseldorf's economy. Like Cincinnati, it is a river city and it has a large Japanese contingent. Many Japanese firms have their European offices in Dusseldorf. Metro Cincinnati is home to Toyota's North American headquarters -- so maybe there is a belief in the economic development community that Cincinnati can somehow try to duplicate Dusseldorf's evolution from heavy manufacturing to a center of advertising, marketing and internet businesses.