COLUMBUS (TDB) -- Ohio was among several states that challenged the beverage industry for marketing alcohol-laced caffeinated energy drinks to young people. Today, St. Louis-based brewing giant Anheuser-Busch made a deal with the attorney generals and said it will no longer produce "Tilt," "Bud Extra," or any other alcoholic energy drinks. Marc Dann was in at the start of the investigation -- he wasn't widely seen as a rat yet -- but didn't last in office to the end. And nobody in the Ohio AG's office even bothered to put up a press release June 26 to take note of Anheuser-Busch's surrender.
In New York, Democrat Andrew Cuomo was spreading the news:
"Drinking is not a sport, a race, or an endurance test. Adding alcohol to energy drinks sends exactly the wrong message about responsible drinking, most especially to young people. This agreement keeps these dangerous products off our shelves and makes it clear that targeting underage consumers with advertisements for alcohol will not be tolerated."
According to the AGs who challenged the beverage makers, the caffeinated alcoholic drinks taste and resemble popular non-alcoholic drinks. The AGs contend the drinks have caught on "because aggressive marketing campaigns reinforce the common misconception that the caffeine in the drinks will counteract the effects of the alcohol."
Showing posts with label Caffeinated Energy Drinks. Show all posts
Showing posts with label Caffeinated Energy Drinks. Show all posts
Thursday, June 26, 2008
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