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Sunday, January 06, 2008

Cincinnati-Area J.C. Penney Stores: Returning To Era Of Dept. Store Customer Service?

CINCINNATI (TDB) -- Maybe the notion that shoppers should get personal service will catch on in 2008. It used to be standard practice in the nation's department stores. Sales staff would have time to wait on customers and often ask, "May I help you" in a pleasant tone of voice. Perhaps that will elbow aside "subprime" to become the phrase of the year.

The venerable department store chain J.C. Penney seems to have taken quite a public step in the direction toward restoring personal service. Quarter-page newspaper ads appeared today saying its stores were offering appointments with "certified in-store" specialists who would aid women shopping for a particularly intimate item of properly fitting attire. The ad reads like this:

Visit Our Bra Fit Specialists!
01/06/2008 through 01/12/2008
Did you know that 8 out of 10 women are wearing the wrong bra size? Come in for a FREE consultation with our professionally trained Bra Fit Specialists. In additional to free, personalized service, you can also find great deals on the lingerie you need to stay comfortable, stylish, and to just feel great. So, come in and make an appointment today!

Sure, it's ladies intimate apparel. But can men's bermuda shorts be far behind? The idea that help is available is what counts.


  1. I hope you are getting paid for yor J C Penney ad.