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Saturday, February 16, 2008

Cincinnati On The Web: City Leaders Eye Louisville As Role Model

CINCINNATI (TDB) -- The Queen City has been studying how Louisville presents itself and interacts with the world on the Web. And frankly, it looks like the Kentucky city about 100 miles or so down the Ohio River is doing a much better job -- although its crowing about the world's biggest White Castle is hardly an earthshaking development. Check that. The earth indeed may shake as all those sliders are digested. Fortunately, Cincinnati is upstream.

Cincinnati City Manager Milton Dohoney Jr. is circulating a memo around City Hall that says its web portal is due for an overhaul to make it livelier and more informative. He doesn't say it's dowdy or dull. He says the city's entire communications strategy is going to be revamped over the next two years to "disseminate coordinated, accurate, consistent information about city initiatives to stakeholders."

Besides Louisville, the city has looked at Tallahassee, Fla., Charlotte, N.C., Colorado Springs and Phoenix. Dohoney says:

"Key action items the administration will focus on include: Redeploying the city's website as a primary portal for delivering key information; building capacity for reaching audiences through interactive tools; and enhancing the city's image." He also says Cincinnati is going to "develop tools to help city employees more effectively communicate."

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